The most successful (and highest-paid) athletes in the world spend hundreds of thousands of dollars a year investing in their bodies.
It goes without saying that such high-level athletes need access to the best fitness and recovery equipment. But much of their investment goes to actual humans – personal trainers, massage therapists, nutritionists, etc.
Big box gyms have proven for years that the highest-end exercise equipment is useless if you don’t have someone to show you how to use it properly, create a program and hold you accountable to reach your goals.
Now, I’m not suggesting that you should spend tens of thousands a year on your body even if you had that much disposable income.
But I am saying this:
Of all the things we could be spending our money on, our health and body is among the very best investments, with a very high return.
And quite often people say that they “can’t afford” to hire someone, pay for healthier food or helpful equipment.
Oftentimes, it isn’t a matter of not having the money. It’s how we’ve chosen to spend it.
And too often, we spend it on everything but ourselves.
Financial advisors and coaches have been teaching for decades the importance of saving and making regular deposits into our retirement accounts so we can live comfortably as we get older.
And there’s no doubt that’s important.
But I also hope that someday we’ll get to the point where investing in our bodies and health is prioritised just as much.
So back to the question in the subject line: “How much is your body worth?”
It doesn’t take a million dollars a year to be strong and healthy, avoid disease, and enhance our longevity.
But it probably costs more than you’re currently spending.
And it’s definitely worth more than a daily coffee from popular shop or another flashy gadget, so why not spend it on something that’s really important and can help in the long run?
I hope to change your perspective at least a little and invest more in yourself, your health and body.
Your coach
Michał
B3&FIT